Designing a Content Marketing Strategy
Designing a Content Marketing Strategy What do we mean by content? Any material that tries to communicate an idea, product, service, or offers to the customers may be considered content. The medium of communication could be printed material like newsletters, brochures, etc., or online media like websites, blogs, emails, etc. It may also be in […]
The Art of Writing a Newsletter
The Art of Writing a Newsletter A newsletter is an important tool that businesses use to build a network of customers, subscribers, or prospective customers. Relevant information can be pushed directly to the audience’s inbox. Newsletter forms an important tool for lead nurturing, engaging the customers as well generating closures. Offers/ promotions, product launches, and […]
KYC of Marketing
KYC of Marketing Customer Segmentation & Targeting (Knowing your Customers- KYC) KYC is the term mostly commonly used by banks with reference to documents they collect for identifying & verifying its customers. So, what does it mean for all businesses? Do businesses know who their customers are? How important is knowing your customers? We have […]